Kenyatta, a New Manager with an Outstanding Performance Appraisal for Her

question 34

Multiple Choice

Kenyatta, a new manager with an outstanding performance appraisal for her first year, received an average raise and an average performance rating.When she questioned her boss, she was told that her new job was easy and that only an idiot would not perform as well.What rating error is evident?

• A)Attribution theory
• B)Halo error
• C)Similarity error
• D)Low appraiser motivation
• E)Inappropriate substitutes for performance

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Definitions:

Theater Test

An experimental marketing technique where new products, ads, or services are presented to an audience in a controlled environment to gauge reactions.

Test Commercials

Advertisements that are tested in limited markets or demographics to evaluate their effectiveness before wider release.

Starch Test

A method used in various industries to detect the presence of starch by turning an iodine solution blue-black upon contact. In another context, it assesses the effectiveness of print advertisements based on recall and recognition.

Unaided Recall Test

A market research technique that measures how well consumers can remember a brand or product without any prompts or cues.