Abercrombie & Fitch Stores Are Aimed at College-Aged Consumers

question 100

Multiple Choice

Abercrombie & Fitch stores are aimed at college-aged consumers.The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear.Abercrombie & Fitch operate:

• A)hypermarts
• B)factory outlets
• C)convenience stores
• D)specialty stores
• E)department stores

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Definitions:

Generation Y

A cohort of individuals born roughly between 1981 and 1996, also known as Millennials.

Approximate Percentage

Approximate percentage is an estimated value expressed as a fraction of 100, used when exact numbers are not known or necessary.

Culture-Changing Products

are innovations or goods that significantly alter the behaviors, values, or norms of a society or cultural group.

Generation X

The demographic cohort following the baby boomers and preceding the Millennials, typically defined as being born from the early-to-mid 1960s to early 1980s.