Which of the Following Statements Describes an Advantage That Personal

question 44

Multiple Choice

Which of the following statements describes an advantage that personal selling has over other forms of promotion?

• A)The sales message cannot be modified during the sales presentation.
• B)Personal selling can and should be directed to everyone.
• C)Personal selling costs can be adjusted by controlling the size of the sales force.
• D)Personal selling is considerably less effective at creating a satisfied customer than other forms of promotion.
• E)All of the above statements describe how personal selling is superior to other forms of promotion.

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Definitions:

Projective Tests

Psychological assessment tools where the responses to ambiguous stimuli reveal hidden emotions and internal conflicts.

Personality Inventory

A questionnaire or other standardized instrument designed to reveal aspects of an individual's character or psychological makeup.

B Data

B Data refers to behavioral data, which includes observations of an individual's behavior in natural or controlled environments as a method of psychological assessment.

IQ Tests

Standardized tests designed to measure human intelligence and cognitive abilities relative to a population.