Which of the Following Statements Describes an Advantage That Personal

question 44

Multiple Choice

Which of the following statements describes an advantage that personal selling has over other forms of promotion?

• A)The sales message cannot be modified during the sales presentation.
• B)Personal selling can and should be directed to everyone.
• C)Personal selling costs can be adjusted by controlling the size of the sales force.
• D)Personal selling is considerably less effective at creating a satisfied customer than other forms of promotion.
• E)All of the above statements describe how personal selling is superior to other forms of promotion.

---

Definitions:

Annual Amortization

The systematic reduction of the cost (or other basis) of an intangible asset over a specified time period.

Retained Earnings

The portion of net income left over for the business after it has paid out dividends to its shareholders.

Initial Value Method

A method of accounting in which an investment is initially recorded at its cost without adjusting for changes in the market value over time.

Net Income

The conclusive profit of a corporation once revenue has had taxes and expenses subtracted from it.