SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 138

Multiple Choice

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the parameter the company officials is interested in is:

• A)the mean number of browsers who buy something in their visit to the company's website.
• B)the total number of browsers who buy something in their visit to the company's website.
• C)the mean number of company officials who buy something in their visit to the company's website.
• D)the proportion of browsers who buy something in their visit to the company's website.

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Definitions:

Cognitive Dissonance

A psychological state where an individual experiences discomfort due to holding contradictory beliefs or attitudes, leading to an alteration in one of the conflicting elements.

Reproductive Rights

The rights of individuals to decide freely on matters related to reproduction, including access to contraception, fertility treatments, and abortion.

Late-Term Abortions

Abortions performed during the later stages of pregnancy, often defined by specific legal or medical criteria.

Human Motivation

The study of what drives individuals to initiate, direct, and sustain behaviors to satisfy their needs and achieve goals.