SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 176

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "Are you happy,indifferent,or unhappy with the performance per dollar spent on the Blu-ray player?" are values from a

• A)discrete numerical variable.
• B)continuous numerical variable.
• C)categorical variable.
• D)table of random numbers.

Identify how digital technologies enhance customer value through utility creation.

Recognize the operational and strategic differences between digital marketspace and traditional marketplace.

Comprehend the significance of interactivity in digital markets through platforms such as choiceboards and collaborative filtering.

Assess the methods companies use to customize products and services in the digital environment.

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Definitions:

Cheques

Written, dated, and signed instruments that direct a bank to pay a specific sum of money to the bearer or a designated party.

Clearing Times

The time period it takes for a financial transaction to be processed and settled.

Lockbox System

A service offered by banks to companies for the collection of payments from customers, where the payments are sent directly to a post office box rather than to the company.

Treasury Bills

Short-term government securities issued at a discount from the face value and maturing in a year or less, representing a secure investment.