The Analysis of the Activity Map of a Successful Company

question 1

Multiple Choice

The analysis of the activity map of a successful company such as Southwest Airlines emphasizes how

• A) the organizational culture of Southwest Airlines is the key to the success of the organization.
• B) understanding of the profit pool in an industry indicates to companies where above-average returns can be earned.
• C) it is hard for rivals to match an array of interlocked activities.
• D) the primary and support activities of a successful company capture value all along the value chain.

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Definitions:

Difference Threshold

The minimum difference in stimulation that a person can detect 50% of the time, also known as the just noticeable difference (JND).

Absolute Threshold

The minimum stimulus intensity required for detection by the senses.

Signal Detection

A technique used to determine the ability to differentiate between information-bearing patterns and random patterns that distract from the information.

Sensory Adaptation

Sensory adaptation is a phenomenon in which the sensitivity to a stimulus decreases over time as an organism becomes accustomed to its presence.