When Jonathan Freedman and Scott Fraser (1966)approached Homeowners and Asked

question 60

Essay

When Jonathan Freedman and Scott Fraser (1966)approached homeowners and asked them to place a large "Drive Carefully" sign in their yards,only 17% agreed.In contrast,nearly 60% of those homeowners who had previously signed a petition in favour of safe driving agreed to put the large "Drive Carefully" sign in their yards.What successful influence technique did Freedman and Fraser use and why did it work?

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Definitions:

Learning Orientation

An inclination or approach focusing on acquiring new skills, knowledge, and competencies, with an emphasis on learning from experience.

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and underestimate situational factors when explaining others' behavior.

Empathy

The ability to understand and share the feelings of another person from their perspective.

Cognitive Component

involves the thoughts, beliefs, and knowledge a person has about a situation, object, or concept.