The Basis of the Multi-Attribute Model Is

question 48

Multiple Choice

The basis of the multi-attribute model is

• A)the fact that a consumer tends to forget his/her experience with a brand
• B)a consumer uses about 100 different attributes when evaluating a product
• C)a consumer mainly uses price as a determinant of choice
• D)not all attributes of an object are equally important to each buyer
• E)a consumer's choice is often independent of perception of competing products

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Definitions:

Pet

A domestic or tamed animal kept for companionship or pleasure.

Meaning

The significance or understanding conveyed by words, signs, symbols, or actions.

Multiple Sclerosis

A chronic autoimmune disease affecting the central nervous system, leading to impairment of motor functions and other issues.

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A shortened form of a word or phrase used primarily to save space or time.