The Most Popular Primary Data Collection Method in Marketing Research

question 20

Multiple Choice

The most popular primary data collection method in marketing research is

• A)observation.
• B)survey.
• C)focus group.
• D)experiment.
• E)none of the above.

Recognize the role of punishment strategies and their appropriate application in management.

Understand the influence of environmental factors and reinforcement schedules on behavior and motivation.

Understand the concept and application of negative and positive reinforcement in management.

Recognize the effectiveness of different reinforcement schedules on behavior.

---

Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented alongside an unconditioned stimulus that elicits an automatic response.

Conceptual Thought

The ability to engage in complex, abstract thinking, often involving the manipulation of ideas and solving problems.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, a crucial developmental milestone in infants.

Symbolic Thought

The ability to use symbols, language, or objects to represent something that is not physically present, a key aspect of human language and cognition.