Describe What a Brand Represents for an Organization and Why

question 24

Essay

Describe what a brand represents for an organization and why branding is important to service organizations.

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Definitions:

African Slave Trade

The historic practice of forcibly transporting African people to the Americas to be sold as slaves, spanning from the 16th to the 19th century.

Barbados

An island country in the Lesser Antilles of the West Indies, in the Caribbean region of North America, known for its beaches, botanical gardens, and the Harrison's Cave formation.

African Slaves

Individuals from Africa who were forcibly taken from their homeland and sold into slavery, primarily to work in the Americas on plantations and in other labor-intensive roles.