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Market Development Is an Adaptive Strategy That an Organizational Unit

question 28

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Market development is an adaptive strategy that an organizational unit or division can use to enter new markets with present products or services.


Definitions:

Comprehensive Redirection

Extensive changes or adjustments made in strategy, focus, or operations to address new challenges or opportunities.

Change Leader

is an individual who drives and manages change within an organization by influencing and guiding others towards new objectives.

Risk Taker

An individual or entity willing to engage in actions or decisions that have the potential for significant loss in anticipation of a possible reward.

Critical Issues

Significant challenges or problems that require immediate attention and action to prevent negative outcomes.

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