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Corporate-Level Strategies Address the Question: "What Business(es) Should We Be

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Corporate-level strategies address the question: "What business(es) should we be in?" Such strategies consider multiple, sometimes unrelated, markets and typically are based on return on investment, market share or potential market share, and system integration.


Definitions:

Internal Demands

The requirements or needs within an organization that can influence its operations, such as workforce capabilities, technology needs, and financial resources.

Coordinated Means

A strategy or approach involving the organized and integrated efforts of multiple entities or processes to achieve a specific goal.

Goals and Objectives

Targets and specific outcomes that an organization aims to achieve within a specified timeframe.

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.

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