What Is the Difference Between Differentiation and Segmentation

question 39

Multiple Choice

What is the difference between differentiation and segmentation?

• A)There is no difference between the two
• B)Differentiation deals with "how" a firm chooses to compete, while segmentation describes "where" in the entire market a firm chooses to compete
• C)Differentiation is a firm's strategic choice, whereas segmentation is given by its environment
• D)Segmentation is the head of the marketing department's responsibility, whereas the CEO is in charge of differentiation

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Definitions:

Privilege

The advantages or rights that are available to a particular person or group of people which are not afforded to others.

Racial Formation

A socio-historical process by which racial categories are created, inhabited, transformed, and destroyed.

Whiteness

A social and political construct that gives individuals perceived as white certain privileges and advantages.

Meritocracy

A system in which advancement is based on individual ability or achievement, rather than on class privilege or wealth.