Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 18

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September, 2013. $$\begin{array} { | l | l | l | } \hline \text { Response } & \text { Male } & \text { Female } \\\hline \text { Too busy to shop earlier } & 115 & 75 \\\hline \text { More time to save for gifts } & 50 & 80 \\\hline \text { Better discounts available } & 65 & 20 \\\hline \text { Part of the holiday tradition } & 15 & 5 \\\hline \text { None of the above } & 120 & 60 \\\hline\end{array}$$ What percentage of consumers thought that shopping on "Black Friday" is part of the
Holiday tradition?

• A) 8.3%
• B) 33.3%
• C) 11.1%
• D) 12.5%
• E) 75.0%

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Definitions:

Nash Equilibrium

In game theory, the equilibrium that results when all players choose the action that maximizes their payoffs given the actions of other players, ignoring the effect of that action on the payoffs of other players; also known as noncooperative equilibrium.

Advertise

Advertising involves promoting products or services through various mediums to inform potential customers and influence their purchasing decisions.

Game Theory

A branch of mathematics that studies strategic interactions among rational decision-makers, used to analyze situations in which the outcome depends on the actions of multiple agents.

Payoff Matrix

A table that shows the potential outcomes or payoffs from different decisions or strategies in a strategic or game-theoretic context.