Researchers in E-Commerce Design an Experiment to Determine What Factors

question 28

Multiple Choice

Researchers in e-commerce design an experiment to determine what factors are most important to online consumers when completing a transaction via the Internet.
Individuals perform tasks on a set of Web sites and record their impressions about
Various attributes. Which of the following would best describe the cases?

• A) Participants
• B) Respondents
• C) Experimental Units
• D) Transactions
• E) Variables

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Definitions:

Evangelical Reform

A movement within Protestant Christianity aimed at personal conversion and moral reform of society, often characterized by activism in social issues such as abolitionism and temperance.

Wealthy Industrialists

Individuals who have amassed significant wealth and influence through the ownership and operation of large-scale industries, often playing key roles in economic development.

Financial Resources

Assets in the form of cash or easily convertible into cash, utilized by individuals, businesses, or governments to carry out their operations and achieve their objectives.

Free-Labor Ideology

The belief in the 19th-century United States that labor should result from free choice, not coercion, and is a path to wealth and self-respect.