The Ultimate Aim of Customer Relationship Management Is to Produce

question 56

Multiple Choice

The ultimate aim of customer relationship management is to produce ________.

• A)high customer equity
• B)high current market share
• C)steady sales volume
• D)high customer payoff
• E)profit maximization

Understand the association between neurotransmitters and personality dimensions.

Acknowledge the influence of evolutionary psychology on human behavior and personality traits.

Identify how personality traits are linked to brain activity and regions.

Understand the concept of gene-environment interaction and its relevance to personality psychology.

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Definitions:

Parents

The caregivers of offspring in their own species; in humans, typically refers to a child's biological or adoptive mother and father.

Extinction

in psychology, refers to the gradual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Resistance To Extinction

The persistence of learned behavior or response even after the original stimulus (e.g., reinforcement) is no longer present.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of time without exposure to the conditioned stimulus.