The Niketown Running Club That Organizes Twice Weekly Evening Runs

question 42

Multiple Choice

The Niketown running club that organizes twice weekly evening runs for Nike customers is an example of a ________.

• A)frequency marketing program
• B)customer-driven marketing event
• C)club marketing program
• D)consumer-generated marketing program
• E)sustainable marketing event

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Definitions:

Engaged-Followership Model

A leadership approach emphasizing the importance of active, committed, and responsible followers in the leadership process, advocating for a collaborative and participative dynamic.

Agentic Theory

A concept suggesting that individuals act as agents of their own lives, making choices and executing actions within the framework of social structure.

Obedience

Compliance with an order, request, or law or submission to another's authority.

Kelman's Three-Stage Theory

A social psychological theory outlining three processes of attitude change: compliance, identification, and internalization.