How Have Marketing Strategies Changed in the Digital Age

question 67

Multiple Choice

How have marketing strategies changed in the digital age?

• A)Marketers have increasingly moved towards mass-marketing techniques.
• B)Marketers are moving away from targeted customers and using more generalized styles of marketing.
• C)Marketers are using more print media formats for marketing.
• D)Marketers have to go through more intermediaries to connect with consumers.
• E)Marketers are targeting customers in more narrowly defined micromarkets.

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Definitions:

Stereotypes

Generalized beliefs or assumptions about the characteristics, attributes, and behaviors of members of a certain group, often oversimplified and not based on personal experience.

Unusual Behavior

Actions or reactions of an individual that deviate significantly from what is considered normal or typical within a culture or society.

Bona Fide Pipeline

A bona fide pipeline refers to a credible, authentic pathway or process that ensures the legitimate progression or transfer of something, often used in the context of talent or information flow within organizations.

Implicit Prejudice

Unconscious biases or attitudes towards individuals or groups without conscious awareness.