Which of the Following Is True of Consumers in the New

question 101

Multiple Choice

Which of the following is true of consumers in the new marketing communications model?

• A)They are more reliant on traditional methods of marketing for product information.
• B)They are less informed than before about company and product marketing techniques.
• C)They are more reliant on mass media marketing methods for product information.
• D)They are less powerful than before in having direct effects on the way a company markets its products.
• E)They are better equipped to find product and brand information on their own.

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Definitions:

Price

The amount of money exchanged for a product or service, reflecting its value in a particular market.

Area Representation

The method of visually or mathematically depicting defined spaces or regions to convey information or data related to them.

Crude Oil

A naturally occurring, unrefined petroleum product composed of hydrocarbon deposits and other organic materials.

Gasoline Market

The supply, demand, and trading of gasoline as a commodity, including its production and distribution.