Which of the Following Statements Is True of Direct Marketing

question 60

Multiple Choice

Which of the following statements is true of direct marketing?

• A)Direct marketers offer a limited selection of products and services to customers.
• B)For buyers, direct marketing is an inconvenient and lengthy process.
• C)Direct marketers can target only large groups of customers whose demographic features have not been determined.
• D)Direct marketing is immediate, interactive, and gives consumers a lot of control in making purchases.
• E)Online direct marketing results in higher cost-per-contact for the company when compared to traditional mass marketing strategies.

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Definitions:

Supply Curve

The supply curve is a graphical representation showing the relationship between the price of a good and the quantity of the good that producers are willing and able to supply at various prices.

Commodity Increases

Refers to a rise in the quantity supplied or demanded of a good or service, often due to factors like price changes, improvements in technology, or shifts in consumer preferences.

Quantity Supplied

The amount of a good or service that producers are willing and able to sell at a given price over a specified period.

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity supplied.