What Is the Difference Between Consumer Promotions and Trade Promotions

question 9

Essay

What is the difference between consumer promotions and trade promotions? Explain the various tools used in trade promotions.

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Definitions:

Special Indorsement

A type of endorsement on a negotiable instrument, such as a check, specifying the person to whom or to whose order the money is to be paid.

Blank Indorsement

An endorsement on a negotiable instrument, such as a check, where the endorser signs their name only, making it payable to the bearer of the instrument.

Restricted Indorsement

A condition placed on the transfer of a negotiable instrument, specifying to whom the instrument can be transferred or the conditions under which it can be paid.

Qualified Indorsement

An endorsement on a negotiable instrument that limits the liability of the endorser or specifies particular conditions.