________ Allows Consumers to Gain Additional Information About a Product

question 48

Multiple Choice

________ allows consumers to gain additional information about a product through the use of a remote control.

• A)Direct-mail marketing
• B)Telemarketing
• C)Podcasting
• D)Data mining
• E)Interactive television

---

Definitions:

Sustainability

the ability to maintain healthy environmental, social, and economic systems in balance, indefinitely, on a global and local scale.

Stakeholder Assessment

The evaluation of how the interests and influence of individuals, groups, or organizations that can affect or are affected by an organization's activities.

Natural Environment

The physical, chemical, and biological factors and processes that occur naturally, which are not significantly influenced by human activity.

Marketing Ethics

The principles and standards that guide the behavior and decision-making processes of marketing professionals to promote honesty, fairness, and responsibility.