What Characteristic of Niche Sites Makes the Medium Most Appealing

question 47

Multiple Choice

What characteristic of niche sites makes the medium most appealing to marketers?

• A)audience sizes larger than those of general social networking sites
• B)wide variety of demographics and purchasing patterns
• C)audiences of people with similar interests
• D)commercial transaction capabilities
• E)podcasting and vodcasting capabilities

---

Definitions:

Absolute Advantage

The ability of an individual, company, or country to produce a good or service more efficiently than competitors, using fewer resources.

Opportunity Cost

A different way to describe it would be the cost of missing out on the benefits of the second-best option when a choice is made.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two goods, given a set of inputs and technology, demonstrating the concept of opportunity cost.