Ingenious Group Views and Organizes Its Marketing Activities from the Viewpoint

question 75

Multiple Choice

Ingenious Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does Ingenious Group practice?

• A)consumer-oriented marketing
• B)societal marketing
• C)sense-of-mission marketing
• D)customer-value marketing
• E)innovative marketing

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Definitions:

Medicare Tax Rate

The percentage of an individual's wages that is withheld or paid toward Medicare, a U.S. government health insurance program.

Net Pay

The amount of an employee's income after all deductions like taxes, insurance, and retirement contributions have been subtracted.

Social Security

A government program that provides financial assistance to people with inadequate or no income, such as the elderly, disabled, and survivors.

Medicare Tax

A federal tax that funds Medicare, health insurance for individuals over 65; deducted from employees' paychecks.