Examlex
Coolers has come up with the product idea of a new soft-drink that will have the lowest calorie count among all the competing products in this range.Which of the following types of research should Coolers use to identify the demographic group that would be their target market for this product?
Selective Distribution
Lies between the intensive and exclusive distribution strategies; uses a few selected customers in a territory.
Retail Customers
Individuals who purchase goods or services for personal use from retail stores, as opposed to buying for business or resale purposes.
Wholesale Prices
The cost at which goods are sold by wholesalers to retailers, usually lower than the retail price due to the absence of retailer markup.
Wholesalers
Businesses that sell goods in large quantities at lower prices, typically to retailers, other businesses, or professional users, but not directly to the end consumer.
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