Ethnographic Research ________

question 26

Multiple Choice

Ethnographic research ________.

• A)is an approach arising from traditional focus groups
• B)is conducted in settings where people live and work
• C)is an approach that provides only secondary data
• D)is most popular in the service sector
• E)is used by marketers when observation is impossible

---

Definitions:

Market Value

The present rate at which a service or asset is available for purchase or sale on the open market.

Straight Line

A depreciation method where an asset loses value evenly across its useful life.

Tax Rate

The percentage at which an individual or corporation is taxed.

Market Value

The current price at which an asset or service can be bought or sold in the market.