Dividing the Market into Segments According to When Buyers Get

question 3

Multiple Choice

Dividing the market into segments according to when buyers get the idea to buy,actually make their purchase,or use the purchased item,is called ________ segmentation.

• A)demographic
• B)psychographic
• C)occasion
• D)user status
• E)usage rate

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Definitions:

Interpersonal Attributes

Characteristics or qualities of an individual that affect how they interact with others, including communication skills, empathy, and assertiveness.

Trait Approach

A theory in psychology that attributes personality or leadership effectiveness to specific, identifiable traits or characteristics.

Leadership Categorization Theory

A theoretical perspective suggesting that individuals categorize leaders based on congruence between leader attributes and prototypes of leadership.

Prototypical Characteristics

describe the attributes that are most representative or characteristic of a particular category or class, especially in defining group membership.