BritWay Ventures Chose a Differentiated Marketing Strategy

question 2

Multiple Choice

BritWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.

• A)extra research; costs
• B)sales analysis; sales
• C)increased sales; increased costs
• D)geographic segmentation; demographic segmentation
• E)attitudes; perceptions

---

Definitions:

TPSs

Transaction Processing Systems, computerized systems that perform and record the daily routine transactions necessary to the operation of a business.

TPSs

Computerized systems crucial for conducting and recording business transactions efficiently, specifically designed to handle user transactions and operations in real-time to ensure data integrity and processing reliability.

ERP Systems

Enterprise Resource Planning Systems integrate various functions like finance, HR, manufacturing, and supply chain into a unified system to streamline processes and information across the organization.

Opendoor

A technology company in the real estate sector that simplifies the process of buying and selling homes through digital platforms.