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Explain the four major segmentation variables for consumer markets.
Nevus
A medical term for a mole or birthmark, representing a localized growth of pigment-producing cells.
Psoriasis
A chronic autoimmune skin disease that speeds up the growth cycle of skin cells, causing red, scaly patches.
Macule
A flat, distinct, colored area of the skin less than 1 centimeter wide that does not involve any change in the thickness or texture of the skin.
Anhidrosis
The inability to sweat normally, which can lead to overheating.
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