In the Concept Testing Stage of New-Product Development,a Product Concept

question 56

Multiple Choice

In the concept testing stage of new-product development,a product concept in ________ form is presented to groups of target consumers.

• A)physical or symbolic
• B)abstract
• C)final
• D)test marketing
• E)commercialized

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Definitions:

Cephalocaudal

A pattern of growth and development in which areas of the body develop from head (cephalo) to tail (caudal) direction.

Proximodistal

A pattern of physical and motor development that progresses from the center of the body outward toward the extremities.

Upper-Arm Movement

The action or range of motion associated with the segment of the arm located between the shoulder and the elbow.

Fine Finger Movements

The ability to make small, precise movements with the fingers, often necessary for tasks such as writing or manipulating small objects.