The PLC Concept Can Be Applied by Marketers as a Useful

question 15

Multiple Choice

The PLC concept can be applied by marketers as a useful framework for ________.

• A)predicting the exact duration that a product will spend in each stage of the lifecycle
• B)showing how all products pass through the stages of product life cycle in the same order
• C)describing how products becomes popular, decline, and are cycled back through repositioning
• D)reflecting how the stages of the product life cycle apply to styles and not to fashions and fads
• E)explaining how the product life cycle remains constant across different product classes

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Definitions:

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A sociologist recognized for his research on racial inequality and wealth disparity in the United States.

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