What Type of Qualitative Method Involves Placing a Person in a Decision-Making

question 41

Multiple Choice

What type of qualitative method involves placing a person in a decision-making situation and asks him or her to verbalize everything he or she considers when making a decision?

• A)In-depth interviews
• B)Decision analysis research
• C)Protocol analysis
• D)Focus group research

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Definitions:

Marketing Channel

A marketing channel consists of the individuals, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

Basic Product

The essential features or the core benefit that a consumer receives from a product, excluding any additional features, branding, or packaging.

Vertical Marketing Systems

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.

Contractual

Relating to, secured by, or involving an agreement between two or more parties, especially one enforceable by law.