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Inspecting some relevant characteristics of the sample(such as distribution of males and females,age ranges,etc.) to judge how well it matches the known distribution of these characteristics in the population is known as:
Q5: Measuring subjective properties is difficult;the marketing researcher
Q10: Using"tried and true"standardized scaled-response formats expedites the
Q12: _ involves the study of an individual's
Q23: Companies use their external databases for purposes
Q49: One of the fastest-growing areas of marketing
Q57: A sample frame invariably contains sample frame
Q82: Wrongfully gaining respondent cooperation to reduce costs;misrepresenting
Q82: As more and more respondents have access
Q91: Define observation as a qualitative research technique
Q94: With a reliable measure,a respondent responds in