When Consumers Have the Opportunity to Be Exposed to Information

question 22

Multiple Choice

When consumers have the opportunity to be exposed to information about a product, they need to _____ and attend to information.

• A) dispose
• B) perceive
• C) develop attitudes
• D) form memories
• E) recognize problems

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Definitions:

Predictive Validity

The extent to which a score on a test or assessment predicts future performance on a related task or outcomes.

Content Validity

The degree to which test items are representative of the content it aims to cover.

Construct Validity

The degree to which a test or instrument measures the theoretical construct or psychological concept it claims to measure.

Predictive Validity

The extent to which a test score or measure can accurately predict future performance or behaviors in specific areas.