Which of the Following Statements Is True of Using Novel

question 77

Multiple Choice

Which of the following statements is true of using novel marketing stimuli?

• A) People do not like extreme novelty.
• B) Novelty does not attract consumers' attention.
• C) Novelty does not stand out from other stimuli.
• D) People easily forget novelty.
• E) Novelty is less easily understood.

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Definitions:

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.

Market Segmentation

The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Segmented Marketing

The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.