One of the Effective Ways to Differentiate a Brand from Other

question 55

Multiple Choice

One of the effective ways to differentiate a brand from other brands is to:

• A) discard old prototypes of the product.
• B) position the brand away from the prototype.
• C) increase the number of associations with the product category.
• D) price the product close to its prototype.
• E) create an entirely new set of associations for the brand.

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Definitions:

Pragmatics

A subfield of linguistics dedicated to studying how language operates in social environments and how people convey and interpret meanings using language.

Mapping

The process of creating a visual representation of a particular area or concept.

Comprehension

The ability to understand and make sense of text, speech, or any form of communication.

Dynamics

The forces or properties that stimulate growth, development, or change within a system or process.