Which of the Following Statements Is True of Source Credibility

question 85

Multiple Choice

Which of the following statements is true of source credibility?

• A) Credible sources convince even those consumers who hold their existing attitude with confidence.
• B) Consumers are more likely to believe that a source is credible when the source endorses multiple products.
• C) Consumers tend to believe official sources are more credible than ordinary people.
• D) The sleeper effect does not occur when a message is delivered by a low-credibility source.
• E) Sources are credible when they are trustworthy, have expertise, and have high status.

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Definitions:

Realistic Accuracy Model

A framework in social psychology that explains the accuracy of judgments about others' personality traits, based on the relevance, availability, detection, and utilization of behavioral information.

Important Information

Refers to data or facts that have significant value or implications for decision-making or understanding a subject.

Concert

A live performance, typically of music, before an audience.

Objective and Task Budgeting

A method of budgeting where funding is allocated based on the identification of specific objectives and the tasks required to achieve them.