Which of the Following Statements Is True of Attitude-Behavior Relationship

question 41

Multiple Choice

Which of the following statements is true of attitude-behavior relationship of consumers?

• A) Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors.
• B) Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships.
• C) Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes.
• D) Direct experience of a product decreases attitude accessibility for attributes that must be experienced.
• E) According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.​