One of the Effective Ways to Differentiate a Brand from Other

question 55

Multiple Choice

One of the effective ways to differentiate a brand from other brands is to:

• A) discard old prototypes of the product.
• B) position the brand away from the prototype.
• C) increase the number of associations with the product category.
• D) price the product close to its prototype.
• E) create an entirely new set of associations for the brand.

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Definitions:

Ectoparasites

Organisms that live on the external surface of a host, such as ticks and lice, surviving by feeding on the host's blood or skin.

Obligate Parasites

Organisms that cannot complete their life-cycle without exploiting a suitable host.

Steam Pressure

The pressure exerted by steam, especially in steam engines or cooking devices, often measured in pounds per square inch (psi) or bar.

Fahrenheit

A scale for temperature measurement where water freezes at 32 degrees and boils at 212 degrees under standard atmospheric pressure.