In the Context of Moods That Ads Evoke in Consumers

question 53

Multiple Choice

In the context of moods that ads evoke in consumers, _____ refers to feelings of warmth, tenderness, and caring.

• A) a deactivation thought
• B) social affection
• C) body feedback
• D) an upbeat activation
• E) a variance action

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Definitions:

Appropriately Feminine

A social construct that defines behaviors, actions, or attributes considered suitable for women within a specific cultural or societal context.

Appropriately Masculine

A term that relates to behaviors, appearances, or attributes that are culturally accepted as traditionally masculine within a given context or society, adhering to expected norms.

Contemporary Notions

Refers to the current ideas, concepts, or beliefs within a field or society, especially those that represent a departure from traditional views.

Gender Leadership Gap

The disparity between men and women in leadership roles, often resulting from systemic bias, cultural norms, and barriers to advancement.