Discuss Two Ways by Which Marketers Can Stimulate Consumers' Problem

question 5

Essay

Discuss two ways by which marketers can stimulate consumers' problem recognition.

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Definitions:

Explicit Awareness

Conscious understanding or knowledge of something, typically involving clear, direct cognition.

Enculturation

The process by which an individual learns the values, norms, customs, and social practices of their culture through socialization.

Subcultures

Cultural groups within a larger culture, often with beliefs or interests at variance with those of the larger culture.

Symbols

Objects, signs, or emblems that represent or stand for something else, often communicating complex ideas, concepts, or values.