Which of the Following Statements Is True of a Lexicographic

question 42

Multiple Choice

Which of the following statements is true of a lexicographic model?

• A) If one attribute of an option dominates, the consumer selects that option.
• B) Consumers stop comparing brands in case there is a tie between two attributes.
• C) It is a type of a compensatory selection strategy.
• D) A weak attribute results in immediate rejection of the brand from the consideration set.
• E) It evaluates one brand at a time.

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Definitions:

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A projective psychological test where subjects reveal their underlying motives, feelings, and desires through the stories they make up about ambiguous pictures.

Rorschach Test

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California Psychological Inventory

A self-report inventory created to assess interpersonal behavior and social interaction styles in individuals.

Minnesota Multiphasic Personality Inventory

A comprehensive psychological test that assesses personality traits and psychopathology, widely used in mental health.