In the Context of Low-Effort Decision-Making, Which of the Following

question 79

Multiple Choice

In the context of low-effort decision-making, which of the following is true of consumers?

• A) High-effort purchases are the most frequent type of decisions that consumers make in everyday life.
• B) Consumers cannot process in both a cognitive and an affective manner.
• C) Consumers with a low need for cognition are not susceptible to the influence of a negatively framed message.
• D) Decisions made by consumers are based on how they think and not how they feel.
• E) Consumers can base a decision solely on how they feel rather than on what they think.

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Definitions:

Symbolic Interactionists

Sociologists who study how people use symbols to create meaning, communicate, form views of the world, and develop their sense of self.

Produce and Interpret

The process of creating something and then making sense of it or assigning meaning to it.

Culture

The collective values, traditions, rituals, and societal conduct specific to a certain country or community.

Jean Baudrillard

A French philosopher and sociologist known for his critical theories about media, culture, and technological communication, as well as for his concept of hyperreality.