Conscious Low-Effort Decision-Making Can Follow a Hierarchy of Effects in Which

question 44

Multiple Choice

Conscious low-effort decision-making can follow a hierarchy of effects in which:

• A) selection of brands is done based on overall evaluations.
• B) brands are selected after comparing the attributes of each brand.
• C) only the product category information is carefully considered.
• D) thinking leads to behaving and results in feeling.
• E) attention to marketing communications regarding that brand is evaluated.

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Definitions:

Centration

A cognitive limitation in early childhood, where the focus is on one aspect of a situation while neglecting others.

Preoperational

A stage in Jean Piaget's theory of cognitive development, where children aged 2 to 7 years old engage in symbolic play and struggle with logic and taking the perspective of others.

Sensorimotor

The stage in Piaget's theory of cognitive development (birth to about 2 years) where infants learn about the world primarily through their senses and actions.

Centration

A cognitive limitation in young children's thinking, marked by focusing on one aspect of a situation while neglecting others, characteristic of the preoperational stage.