John Really Did Not Think Much About Wind Out Breath

question 41

Multiple Choice

John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were. He instantly liked them and decided to buy all the available flavors of the mint. This is an example of how:

• A) a purchase will be reinforced from a feeling of satisfaction.
• B) advertising has a strong effect on purchases.
• C) word-of-mouth information has a strong effect on purchases.
• D) repetition has little effect on decision making.
• E) processing of information about attributes can affect purchases.

---

Definitions:

Competitive Market

A market structure characterized by a large number of sellers and buyers where no single entity can dictate prices or terms.

Factual and Feeling Elements

Aspects of information or communication that contain objective truths alongside emotional or subjective responses.

Firewalls

Security systems designed to protect a network or computer from unauthorized access or cyber attacks.

Antivirus Software

Software that prevents and removes computer viruses. Such programs may also detect and remove adware and spyware.