Getting Consumers to Acquire or Use an Offering Repeatedly Is

question 18

Multiple Choice

Getting consumers to acquire or use an offering repeatedly is important because repeat purchases:

• A) encourage the consumers to purchase competitors' products.
• B) overcome availability bias.
• C) lead to strong preference for alternative brands.
• D) cause consumers to break their buying habits.
• E) lead to profitability.

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Definitions:

Secondary Deviation

The stage in which an individual comes to accept the label of "deviant" and takes on a deviant identity as a result of societal reactions.

Symbolic Interactionist

A practitioner or adherent of Symbolic Interactionism, emphasizing the study of how people negotiate the meaning of social life during interactions.

Sociological Research

the study of social behaviors, institutions, and functions using various methods of empirical investigation and critical analysis to improve understanding of social structures and processes.

Labeling Theory

The theory that society creates deviance by identifying and labeling certain actions or behaviors as deviant.