SummerCool, a Popular Soft Drinks Manufacturer in Sparanthia, Installed Vending

question 19

Multiple Choice

SummerCool, a popular soft drinks manufacturer in Sparanthia, installed vending machines throughout the country and doubled its sales. The company took advantage of the fact that most consumers were used to buying its soft drinks from convenience stores and supermarkets and were already familiar with the brand. In this scenario, Summer cool used _____ to capture consumers.

• A) habit
• B) multibrand loyalty
• C) price
• D) additive differentiation
• E) brand relevance