When Consumers Face Ambiguity of Information and It Is Hard

question 43

Multiple Choice

When consumers face ambiguity of information and it is hard to determine product quality, they:

• A) tend to see the product as inconsistent with their prior expectations.
• B) easily understand that the marketer is trying to be deceptive about the product.
• C) tend to easily approve the information by experiencing the product.
• D) tend to support hypotheses of the product derived from advertising or word of mouth.
• E) find attribute recall for the product very easy and long lasting.

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Definitions:

Dopamine

A neurotransmitter in the brain that plays a key role in reward, motivation, memory, attention, and even regulating body movements.

Acetylcholine

A neurotransmitter in both the peripheral and central nervous systems that plays crucial roles in the stimulation of muscle cells and in various aspects of cognitive function, including memory.

Endorphin

Endorphins are natural chemicals produced in the brain that help to reduce pain and boost happiness.

Anxiety Disorder

A category of mental health disorders characterized by excessive and persistent feelings of anxiety and fear.