The Objective of Lead Management Is To

question 61

Multiple Choice

The objective of lead management is to:

• A)move forward with leads that do not have ethical issues associated with them.
• B)assign leads to the appropriate sales professionals.
• C)grow new business.
• D)provide marketers with research opportunities.
• E)provide a special incentive fund.

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Definitions:

Cash Conversion Cycle

A measurement that calculates the duration required for a business to transform its inventory investments and additional resources into cash flows resulting from sales.

Accounts Receivable

Money owed to a business by its customers for goods or services provided on credit.

Accounts Payable

Accounts payable are amounts a company owes to suppliers for items or services purchased on credit; it is a current liability on the balance sheet.

Nominal Annual Cost

The cost of a product or service stated in current year prices without adjusting for inflation or deflation.